How to Get More Beauty Clients with Local SEO: A Guide for Hairstylists, Lash Techs & Nail Artists
If you’re a hairstylist, lash tech, nail artist, or other “pink collar” job, your business thrives on local clients. When someone searches for “lash extensions near me” or “best hairstylist in [your city],” you want your business to pop up first. That’s where Local SEO (Search Engine Optimization) comes in! Ranking higher on Google means more visibility, more bookings, and more business—without spending a dime on ads.
In today’s digital world, word-of-mouth referrals are still powerful, but online search is just as crucial. This is why most businesses turn towards a reputable Local SEO agency for support. Most potential clients will Google your services before booking, so ensuring your business appears in those top results can significantly increase your client base. Even if you rely on Instagram or TikTok for leads, Google searches convert at a higher rate because people actively looking for services are ready to book now rather than just browsing for inspiration.
Let’s break down how you can boost your local search presence and start attracting dream clients today! 💕
1️⃣ Optimize Your Google Business Profile (GBP)
Your Google Business Profile (GBP) is like your digital storefront—it tells potential clients everything they need to know about your business.
🌸 Claim & Set Up Your Profile – Head to Google Business Profile and claim or create your listing. Make sure your business name, address, and phone number (NAP) are correct and match what’s on your website and social media.
🌸 Complete Every Section – Fill out your profile completely, including:
🌸 Business hours
🌸 Services offered (lashes, nails, hairstyling, etc.
🌸 Booking link
🌸 Business description with keywords
🌸 High-quality photos of your work
🌸 Frequently asked questions (FAQ) to help potential clients feel confident about booking with you
🌸 Post Regularly – Google rewards active profiles! Post updates about new services, special offers, and before-and-after transformations. Try to post at least once per week with a mix of educational and promotional content.
🌸 Encourage Reviews – Reviews boost credibility and help you rank higher. More on that below! 👇
🌸 Utilize the Messaging Feature – Google allows clients to message businesses directly through GBP. Turning on this feature makes it easier for potential clients to reach you with questions about your services.
2️⃣ Nail Your Keywords (Without Guessing!)
Keywords are the words potential clients type into Google when searching for beauty services. Using the right ones helps you show up in search results.
🌸 Find the Best Keywords – Think about what your clients search for:
“Lash extensions in [your city]”
“Best hairstylist near me”
“Acrylic nails in [your neighborhood]”
🌸 Where to Use Keywords – Once you know your keywords, add them:
In your Google Business Profile description
On your website (about page, services, blog posts)
In Instagram captions and hashtags
In YouTube video descriptions if you create beauty-related content
🌸 Use Long-Tail Keywords – These are longer, more specific phrases that people search for, such as “natural lash extensions for sensitive eyes in [city]” or “bridal hairstylist for destination weddings in [location]”. Long-tail keywords often have less competition and attract clients who are highly likely to book.
3️⃣ Get More Google Reviews (The Right Way!)
Google reviews increase trust and improve your local ranking. The more 5-star reviews you have, the more likely people are to book with you.
🌸 Ask Your Happy Clients! – Right after an appointment, ask: “I’d love if you could leave me a quick Google review! It helps my business so much.”
🌸 Make It Easy – Send a direct link to your review page via text or email.
🌸 Respond to Every Review – Thank happy clients and professionally address any negative feedback. Engaging with reviews signals to Google that you’re active and trustworthy.
4️⃣ Local Content That Puts You on the Map
Creating local-focused content helps boost your ranking and attract more clients.
🌸 Post on Your Google Business Profile – Share updates, promos, or “Client Spotlight” posts. Google loves fresh content!
🌸 Write Localized Blog Posts – Example topics:
“5 Best Lash Extension Styles for [Your City] Clients”
“How to Care for Acrylic Nails in [Your Climate]”
“The Top Hair Color Trends in [Your Area]”
🌸 Use High-Quality Photos & Videos – Before-and-after shots, client testimonials, and time-lapse videos boost engagement and visibility.
🌸 Leverage Instagram and TikTok for Local Reach – Tag your location, use local hashtags, and create engaging videos showcasing your services.
5️⃣ Backlinks & Directories: The Secret Sauce
Backlinks (links from other websites to yours) help build your credibility with Google.
🌸 List Your Business in Beauty Directories – Examples:
Yelp
StyleSeat
GlossGenius
Local chamber of commerce
Beauty and wellness marketplaces like Vagaro
🌸 Partner with Local Businesses – Get featured on blogs, collaborate with beauty influencers, or offer cross-promotions with salons and spas.
🌸 Write Guest Blog Posts – Offer to write an article for a local lifestyle or beauty website in exchange for a link back to your site.
🌸 Get Featured in Local Press – Reach out to small newspapers, online magazines, or community blogs to highlight your beauty services.
Final Thoughts: Let’s Get You More Bookings!
Local SEO doesn’t have to be complicated—a few simple tweaks can help you rank higher, stand out, and attract more dream clients.
💡 Need expert help? Narratives by Nazar specializes in Google Business Profile optimization to get your beauty business SEEN! DM us or book a consultation to glow up your local search presence. ✨💖