Do I need a website for my beauty business? If you’re wondering whether your esthetics or beauty business in California truly needs a website, the answer in 2025 is an unequivocal yes. A well-designed, SEO-optimized site is no longer optional; it’s a strategic asset that builds credibility, drives bookings, and shapes your narrative in a
What to Post on Instagram as a Beauty Brand Your go-to guide for never running out of post ideas that actually grow your beauty business on Instagram. Let’s face it: knowing you need to post on Instagram is one thing—knowing what to post is a whole different story. If you’re a hairstylist, lash artist, nail
Instagram Best Practices in 2025: How to Optimize Your Profile for Maximum Growth In the fast-paced world of social media, staying ahead of the curve is essential. Instagram has evolved significantly in 2025, with new features, algorithm updates, and best practices that small business owners and beauty professionals need to know. Whether you’re a lash