Why Your Google Business Profile (GBP) Is Your #1 Booking Tool For spa and med spa owners, local SEO is everything. Clients aren’t searching through endless Instagram posts when they’re ready to book a facial, Botox treatment, or laser service. They’re typing “spa near me” or “Botox in Belmont, CA” into Google. What shows up
Do I need a website for my beauty business? If you’re wondering whether your esthetics or beauty business in California truly needs a website, the answer in 2025 is an unequivocal yes. A well-designed, SEO-optimized site is no longer optional; it’s a strategic asset that builds credibility, drives bookings, and shapes your narrative in a
What to Post on Instagram as a Beauty Brand Your go-to guide for never running out of post ideas that actually grow your beauty business on Instagram. Let’s face it: knowing you need to post on Instagram is one thing—knowing what to post is a whole different story. If you’re a hairstylist, lash artist, nail